Social Media Marketing Training 【Making more people aware of our company.】

Social Media Marketing Training Overview

This social media training is designed to help companies consider their own value and branding, effectively communicate that value to a wider audience through social media, and ultimately achieve results.

Turning the spread of social media into a business opportunity

Today, social media is not just a communication tool for young people; it's used by people of all ages as a tool for gathering company information. A key characteristic is that it brings companies and customers closer together than traditional website information dissemination.

Is social media a reliable source of information?

Research has shown that people use social media platforms like X (ex-Twitter) and Instagram as sources of information, trusting them similarly to television, magazines, and Google searches. Recently, there's also been a trend of products recommended by influencers on social media becoming popular. This indicates that social media has gained credibility as a media source and is now a trusted source of information.

How companies use social media

Companies use social media for various purposes, including attracting customers, promoting sales, disseminating campaign information, and acquiring fans. Many create accounts on multiple platforms and use them strategically. However, unlike personal posts where you can share whatever you want whenever you want, successful corporate social media management requires a more structured approach. Many companies start using social media but then struggle with its operation.

Just as customers use multiple social media platforms differently, companies also need to understand the characteristics of each platform. By effectively disseminating information to the desired target audience, they can achieve better results as a promotional medium.

Features of Social Media Marketing Training

Reconsidering your company's value and branding

To utilize social media and effectively promote your company's services, it's essential to solidify your branding. This training helps you understand the needs that customers have of your company and grasp their essence, allowing you to re-evaluate your "company's value" and "company's branding." You'll learn that the value you and your department typically perceive may not always align with what customers actually seek. This understanding will enable you to choose words and photos that resonate with those true needs.

Learning from Basic Social Media Understanding to Risk Management

You can learn everything from the basic understanding of using social media to the importance of compliance and operational strategies and countermeasures to prevent and handle online "flaming" or social media crises.