Web Marketing Training Basics [Get a comprehensive understanding in 1 day]

This is a training course where participants can have a better understanding of web marketing in one day.

Participants in this training will have a better understanding of how web marketing works and review the elements and case studies on grabbing the users' attention.

At the end of the training, participants will use their gained input knowledge through case studies by creating a web marketing proposal for their own company.

Reskill’s Service Commitment

Full Preparatory Support

We provide comprehensive support before, during, and after the training session to ensure a seamless experience for our clients. Training materials will be delivered directly to your office in advance, at no additional cost, ensuring the smooth, efficient, and enjoyable process.

Flat Rate Pricing

Guided by the principle of "Train more. Pay less," our courses are offered at a clear and fixed price with no limit on the number of participants. This approach extends even to customized, instructor-led, in-company training programs, enabling organizations to create an optimal training environment while maintaining budget clarity.

Online Training Options

To meet the diverse needs of our clients, we offer flexible training formats at no extra charge. Whether you prefer in-class sessions, online training, or a hybrid approach (partially web-based), we are here to accommodate your preferences. Please don’t hesitate to contact us to discuss the format that best suits your requirements.

Training Code: 100177   Information updated:

Web Marketing Training Basics Goals

Participants will learn about the complete idea of the "how" and "why" behind web marketing. Furthermore, participants will learn more effective tips such as effective web design, listing and displaying ads, SEO explanation, and content marketing.

Who Benefits the Most

The following is a general list of target participants for the training and can be adjusted upon review. Please contact us regarding your needs.

Marketers and managerial employees

Result of Web Marketing Training Basics

  1. Participants will gain the necessary basic knowledge and structure of web marketing.
  2. Participants will learn about the different methods to bring better results through a listing method, display ads, SEO, etc.
  3. Participants can make suggestions for their company's web marketing based on the knowledge learned in the training.

Training Objectives

1. Gain a basic and comprehensive understanding of web marketing, as well as how to achieve better results

Participants will Gain a basic and comprehensive understanding of web marketing. They will learn how to reach the company's goals, the necessary knowledge and points to get better results, and the complete build up.

2. Learn how to attract potential customers to the company's website

This training program teaches how to increase positive results through the usage of effective listing ads and display ads, as well as both on-page and off-page SEO strategies. Participants will acquire the knowledge and methods to increase website traffic and postivie results.

3. Gain helpful tips from case studies and practice activities

Organize all the key points necessary for a successful web marketing strategy by examining case studies. All of this can be immediately used at work.

Estimated Training Duration

6 hours (subject to change)

Web Marketing Training Basics Curriculum

Other training content can be incorporated into the curriculum upon request at no additional charge.

1. The complete explanation of Web Marketing [Goal] Explain the logic behind web marketing
  • What is web marketing?
  • The pros and cons of web marketing
  • Think about AISAS, the process related to purchasing
  • What you should do to build trust with the users
  • Case studies: Successful Web marketing examples
2. How to build a website that brings in more positive results [Goal] Know the key points to build an effective website
  • What is necessary to build an effective website
  • Identify your users and the website's target audience
  • What is an effective structure of a website?
  • The kind of website button that will help achieve your goals
  • The writing tips one needs to know
  • The purpose and usage of a landing page
  • About effectiveness checks
3. The logic behind listing ads [Goal] Learn the tips on increasing results with listing ads
  • What a listing ad
  • How listing ads work
  • The key terms related to listing ads
  • How to check the ad effectiveness and what are the important indicators
  • How to choose the appropriate key words?
  • How to compose text appropriate for listing ads?
4. The logic behind display ads [Goal] Learn the tips on increasing results with display ads
  • What is a display ad?
  • What is a remarketing ad?
  • Key points to increase positive results
  • How to leverage display ads?
  • Example: Results of AB testing and its verification method
5. SEO and Content Marketing [Goal] Understand how to attract more customers using SEO and Content Marketing strategies
  • How to implement SEO strategy
  • On-Page and off-page SEO
  • Increase website traffic through Content Marketing
  • Effective Content Marketing methods
  • Case studies: Successful content marketing examples

Training Cost

We offer comprehensive customizable training programs for your entire team at a fixed rate, regardless of the number of participants. Whether you need in-class, online, or hybrid training, we can accommodate your specific needs without additional charges. Our pricing model ensures transparency and flexibility, allowing for last-minute adjustments without extra costs.

Web Marketing Training Basics Participant Requirements

No particular requirements

Area

We offer a variety of instructor-led training programs in Singapore, both online and in-person.

Frequently Asked Questions

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Yes. The course is designed to meet the needs of our clients and teach skills that can be put into practice right away.
Online and partially web-based courses are both available upon request.

List of Frequently Asked Questions>

Related Training Information

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Please see below for additional training courses and related training programs.

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