This training program is designed to provide participants with strategic knowledge in marketing, as well as a wide range of skills such as company analysis and preparing proposals.
Young employees Mid-level employees Manager
Marketing Basics Training helps participants understand the purpose and concept of marketing, as well as the methods and steps to create a selling mechanism.
Marketing is a necessary knowledge for anyone involved in a product life cycle. It is especially useful for new employees to understand a company product.
The various definitions of Marketing.
| Advocator | Definition |
|---|---|
| Japan Marketing Association | Marketing is the integrated activity for market creation undertaken by companies and other organizations from a global perspective, through mutual understanding with customers, and through fair competition. |
| American Marketing Association | Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. |
| Peter Drucker | The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. |
| Philip Kotler | Marketing is an administrative and social process through which individuals and groups obtain what they need and desire by the generation, offering and exchange of valuable products with their equals. |
However, at Reskill, we consider marketing as a handy tool that sells products without much sales effort.
Marketing is important in every business aspect. The following are some examples.
When planning a product you should think about what the customers need rather than what you want to sell. The marketing perspective is crucial to successful product planning.
As a salesperson, it is useful to know about your competitors and target audience well in order to effectively promote and sell your products. Anyone involved in sales should have a marketing perspective.
Marketing is useful in analyzing activities and developing new strategies in various departments. It helps gather information not only about your own company, but also the market itself to explore new opportunities.
Reskill's Marketing Basics Training has the following features.
Trainees will learn practical skills and useful tips, such as concept development, target setting and positioning map, which will help participants identify customer needs and add value to their products before launching them.
In the training, participants will not only gain the knowledge of basic marketing strategies, but will also deepen their understanding of marketing and put it into practice by analyzing their own companies in the workshop session and creating proposals for collaborative projects.
This training program is designed to provide participants with strategic knowledge in marketing, as well as a wide range of skills such as company analysis and preparing proposals.
| Training Course Title | Training Duration | |
|---|---|---|
|
In-company Marketing Training Basics [Understand Marketing From The Basics] |
6 hours
(Can be changed) |
|
|
E-Learning Unlock Your Marketing Skills With Marketing Basic Training | 38分 |
This training provides a comprehensive understanding of how web marketing works and the methods and techniques used to win over customers.
| Training Course Title | Training Duration | |
|---|---|---|
|
In-company Web Marketing Training Basics [Get a comprehensive understanding in 1 day] |
6 hours
(Can be changed) |
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