This training is designed to teach participants how to conduct research for marketing strategy, from methodology to implementation.
Young employees Mid-level employees Manager
This training program teaches participants how to design the foundational research that informs effective marketing strategies.
Participants will learn a range of marketing research methodologies, gaining the skills to select and apply the most appropriate method for any given situation.
Effective marketing research requires choosing the right method from a variety of available techniques. The process begins with determining which approach best suits your company’s products or services and the specific research objectives. This training equips participants with the knowledge of different research types and their practical applications to make informed decisions.
Research serves the following purposes. This training will cover research methods for each of these objectives:
・Concept development research:
Encompasses both qualitative and quantitative research methods.
・Market area analysis (or trade area analysis):
Examines the geographic reach of a product or service’s target consumer base.
・Product/concept testing research:
Includes research designed to test concepts and prepare for product launches.
Reskill's marketing research training offers the following key features:
A core objective of marketing research is uncovering the benefits that truly resonate with consumers. This training focuses on the essential procedures and methodologies required to achieve this goal.
By understanding the practical applications of various research methodologies, participants will gain the ability to select the most appropriate method for any given situation, enabling them to rapidly develop and implement effective marketing strategies.
This training program is designed to provide participants with strategic knowledge in marketing, as well as a wide range of skills such as company analysis and preparing proposals.
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