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Does the Marketing Training Basicscourse include practical content?

Yes. The course is designed to meet the needs of our clients and teach skills that can be put into practice right away.

Is the Marketing Training Basics course available online?

Online and partially web-based courses are both available upon request.

Corporate Training Home > Job-Based Training > Marketing Training > Marketing Basics Training > Marketing Training Basics [Understand Marketing From The Basics]

Marketing Training Basics [Understand Marketing From The Basics]

Understand the structure of successful marketing quickly by learning about the basics.

Through this training course, participants will deepen their understanding of the role of marketing and gain the skill of creating a product that sells. Participants will be able to immediately reflect on this in their work as it will improve their general skills, and product improvement, analyze their company's weakness and develop plans for cross-collaboration.

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Reskill’s Service Commitment

Full Preparatory Support

We provide comprehensive support before, during, and after the training session to ensure a seamless experience for our clients. Training materials will be delivered directly to your office in advance, at no additional cost, ensuring the smooth, efficient, and enjoyable process.

Flat Rate Pricing

Guided by the principle of "Train more. Pay less," our courses are offered at a clear and fixed price with no limit on the number of participants. This approach extends even to customized, instructor-led, in-company training programs, enabling organizations to create an optimal training environment while maintaining budget clarity.

Online Training Options

To meet the diverse needs of our clients, we offer flexible training formats at no extra charge. Whether you prefer in-class sessions, online training, or a hybrid approach (partially web-based), we are here to accommodate your preferences. Please don’t hesitate to contact us to discuss the format that best suits your requirements.

Training Code: 100174 Information updated: 2024/03/28

Training Participants Who Benefits the Most Training Outcomes 3 Features Training Curriculum Training Duration Training Cost Requirements

Marketing Training Basics Goals

In addition to understanding the basic knowledge of marketing strategies, participants will deepen their understanding by doing hands-on work such as analyzing their company and creating a collaborative project proposal.

Who Benefits the Most

Experienced employees Managers

The following is a general list of target participants for the training and can be adjusted upon review. Please contact us regarding your needs.

Marketers, managers, managerial employees, mid-level employees

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Result of Marketing Training Basics

Every employee needs to have a basic understanding of marketing as it is useful for their work.
Furthermore, participants will have a deeper understanding after they analyze the company's position.
Participants will understand the steps by developing a plan for a system that sells well.

Training Objectives

1. Understand what the role of marketing plays based on creating a plan.

Marketing skills can be used in a variety of business operations. This training will help participants understand the basic concepts and how to create a system for selling.

2. Know the state the company is in based on company analysis, positioning, and the competition.

Analyze the company's strengths weaknesses, positioning, competition, and the external environment. Participants will be able to place these skills in their work as soon as possible.

3. The work here will give you a deeper understanding of the necessary steps to create a selling product.

In the training workshop, participants will create a collaboration proposal between their own company and others. The proposal will list the targeting, positioning, concept, etc. based on customer analysis. Participants will gain a better understanding of how to create a product that sells well.

Estimated Training Duration

6 hours (subject to change)

Marketing Training Basics Curriculum

Other training content can be incorporated into the curriculum upon request at no additional charge.

1. What is marketing?	[Goal] Understand the role of marketing in the company
1. What is marketing?	[Ice breaker] What is Marketing? [Various definitions of marketing/ Our definition of marketing] The Value of marketing [From a company's perspective, from a customer's perspective] [Case Study] Company's successful marketing examples
2. Basic marketing flow	[Goal] Understand the complete flow of marketing
2. Basic marketing flow	What Is Marketing Strategy? [Marketing Strategy Overview] The 3 Do's of Marketing [1. Marketing strategy development / 2. Advertising / 3. Effectiveness verification] Key steps of creating a marketing strategy [When the products and prices have been decided / When it's a new product or just started planning from scratch] Marketing skills that can be applied to a variety of jobs
3. Research & Analysis	[Goal] Understand how to analyze the company's situation from the inside and the outside
3. Research & Analysis	What is Marketing Research? [Marketing research explanation/ Organized framework] The overview of research methods The basics of company analysis [Find the strength/ Methods of analyzing your company (user Interviews & frameworks)] Analyze the external environment [Macro environment analysis (PEST)/ [Exercise] List each PEST that affects your company Micro environment analysis (5 Forces Analysis)/ [Exercise] Consider 5 Forces for your products SWOT analysis [Important: How to connect opportunities with strengths]/ [Exercise] SWOT analysis of your company's products [example of SWOT analysis]
4. STP marketing model	[Goal] Identify STP and learn how to embody it
4. STP marketing model	STP [What is STP/ The importance of STP] Segmentation [What is segmentation?/ Exposed needs and latent needs] [Exercise] Think of segmentation examples Targeting [What is targeting? / Selection and concentration / Good targeting / Target analysis from the 3C perspective / Creating personas] Positioning [What is positioning? / Advantageous positioning / Specific positioning examples] [Exercise] Positioning map [Exercise] STP comprehensive exercise
5. Marketing Mix	[Goal] Utilize the knowledge gained from today's training to create a real-world marketing plan
5. Marketing Mix	A comprehensive understanding of Marketing Mix (4P) [What is Marketing Mix?/ Why is Marketing Mix necessary?] The 4P's [Product/Price/Place/Promotion points of the marketing mix] Transition To 4C [Exercise] Comprehensive marketing mix exercise

Training Cost

We offer comprehensive customizable training programs for your entire team at a fixed rate, regardless of the number of participants. Whether you need in-class, online, or hybrid training, we can accommodate your specific needs without additional charges. Our pricing model ensures transparency and flexibility, allowing for last-minute adjustments without extra costs.

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Marketing Training Basics Participant Requirements

No particular requirements

Area

We offer a variety of instructor-led training programs in Singapore, both online and in-person.

Frequently Asked Questions

I would like to know how much the Marketing Training Basics course cost.: Click here to get a quotation in 10 seconds.

Does the Marketing Training Basicscourse include practical content?: Yes. The course is designed to meet the needs of our clients and teach skills that can be put into practice right away.