Empowering Sales Skills Training [Discovering customer needs]

To identify the latent needs of your clients and provide them with tailored solutions.

In this training course, participants will develop effective sales discovery techniques and proposal skills to make breakthroughs in situations where they’re losing deals to competitors and/or getting proposals rejected. By acquiring both abilities, discovering customer needs and presenting effective proposals, participants will be able to take their sales skills to the next level.

Reskill’s Service Commitment

Full Preparatory Support

We provide comprehensive support before, during, and after the training session to ensure a seamless experience for our clients. Training materials will be delivered directly to your office in advance, at no additional cost, ensuring the smooth, efficient, and enjoyable process.

Flat Rate Pricing

Guided by the principle of "Train more. Pay less," our courses are offered at a clear and fixed price with no limit on the number of participants. This approach extends even to customized, instructor-led, in-company training programs, enabling organizations to create an optimal training environment while maintaining budget clarity.

Online Training Options

To meet the diverse needs of our clients, we offer flexible training formats at no extra charge. Whether you prefer in-class sessions, online training, or a hybrid approach (partially web-based), we are here to accommodate your preferences. Please don’t hesitate to contact us to discuss the format that best suits your requirements.

Training Code: 100163   Information updated:

Empowering Sales Skills Training Goals

Through this course, trainees will learn active listening and sales discovery skills to better understand and identify latent customer needs. Using a hypothesis-based sales technique, trainees will be able to come up with proposals that resonate with the customer and address their true needs. Through these sales techniques, the goal is to establish a connection and a level of trust between the customer and the sales representative.

Who Benefits the Most

The following is a general list of target participants for the training and can be adjusted upon review. Please contact us regarding your needs.

All sales representatives

Result of Empowering Sales Skills Training

  1. Acquire effective sales discovery skills in order to gather necessary information.
  2. The ability to use hypothesis-based sales techniques and to collect necessary information from the customer.
  3. Understand the key points of an effective sales proposal and how to successfully close a deal.

Training Objectives

1. Gain the ability to run an effective sales discovery process

The ability to perform goal-oriented active listening to collect and understand latent customer needs.

2. Gain the ability to use hypothesis-based sales techniques and persuasive sales techniques

In addition to offering services to the customer, trainees will also be able to make a proposal based on customer needs and provide solutions that show the value of their services.

3. Learn the key elements of a business proposal and effective sales closing techniques

Through the sales discovery process, trainees will understand key elements that need to be taken into consideration when making an effective proposal as well as successfully closing a deal.

Estimated Training Duration

6 hours (subject to change)

Empowering Sales Skills Training Curriculum

Other training content can be incorporated into the curriculum upon request at no additional charge.

1. Sales Information Gathering [Goal] Learn how to gather information to generate hypotheses
  • Understanding STP [Defining segmentation, targeting, and positioning]
  • Workshop: Participant reflects on their own product/service and identifies STP for it.
  • Sales types [Instant vs. Deliberative Sales; Understanding psychological differences and applying appropriate sales skills]
  • The Importance of understanding customers (KYC) [Focus on the research stage, especially crucial for large-scale business negotiations]
  • Preparing for face-to-face customer meeting [Forming a pre-meeting hypothesis / Using effective questioning techniques / Finding information sources for hypothesis creation]
  • Workshop: Participants develop a hypothesis-based sales proposal for an actual customer [Putting the hypothesis methodology into practice]
2. Interviewing [Goal] Master effective interviewing skills necessary for sales
  • Workshop: Ice breaker [Participants reflect on and share relevant experiences with the group]
  • Research & initial questioning [Identifying customer needs; The importance of questions] / Grasping needs [Identifying and responding to latent needs]
  • Understanding your client's situation deeply [Asking many situational questions doesn't necessarily drive sales]
  • Exercise: Participants reflect on their current situation and learn how to question effectively
  • Identifying latent needs with problem questions [Defining problem questions] / Exercise: Crafting problem questions
  • Developing needs (Turning latent into explicit) [Effective questioning techniques] / Exercise: Practicing suggestive questioning
  • Linking solutions with need-payoff questions [Questions demonstrating value] / Exercise: Practicing solution questions
  • Exercise: Sales interview role-play (Using questions prepared in previous exercises)
3. Business Presentation (Proposal) [Goal] Develop influential presentation skills
  • Presentation basics & hypothesis validation [Deciding whether to present your hypothesis as is or refine it further]
  • Reconfirming the hypothesis with the client
  • Preparing the presentation [Effectively conveying product advantages and value]
  • Workshop: Translating product features into client benefits
  • Conducting an effective presentation [Key steps, delivery techniques, engaging the audience]
  • Handling objections [Acknowledge objections before responding]
4. Closing and Ongoing Follow-Up [Goal] Understand how to effectively close deals and follow up
  • The nature of closing [Understanding that closing is often a process, not a single event]
  • Sales closing methodology [Urgency (time limits, campaigns), Scarcity (limited availability), Value reinforcement (benefits)]
  • Exercise: Developing powerful closing approaches [Participants develop effective closing statements/questions for their products]
  • Key principles for closing sales [Consistency, honesty, respecting client readiness]
  • Maintaining engagement & consistency [Strategies for ongoing follow-up, including automation tools]
  • Exercise: Presentation & closing role-play (Practicing how to close a deal)

Training Cost

We offer comprehensive customizable training programs for your entire team at a fixed rate, regardless of the number of participants. Whether you need in-class, online, or hybrid training, we can accommodate your specific needs without additional charges. Our pricing model ensures transparency and flexibility, allowing for last-minute adjustments without extra costs.

Empowering Sales Skills Training Participant Requirements

Sales experience is preferred.

Area

We offer a variety of instructor-led training programs in Singapore, both online and in-person.

Frequently Asked Questions

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Yes. The course is designed to meet the needs of our clients and teach skills that can be put into practice right away.
Online and partially web-based courses are both available upon request.

List of Frequently Asked Questions>

Related Training Information

This is the instructor-led Empowering Sales Skills Training course page.
Please see below for additional training courses and related training programs.

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